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Essential Marketing Tips For Cannabis Dispensaries

January 20, 2019

Essential Marketing Tips For Cannabis Dispensaries

 

When comparing dispensaries, there are a number of issues that customers consider. One of the most important factors that retailers who sell cannabis should be aware of is social interaction.

Using Positive Social Interactions To Grow Your Customer Base

If you want to set your company up for long-term success, it is important to focus on the interactions between your customers and your employees. Creating opportunities for positive interactions can help increase brand loyalty and can give customers a deeper sense of trust and is good marketing Over time, this can help you develop a devoted customer base that comes back over and over again.

Social interaction also provides an excellent opportunity to spread the word about your dispensary. Before you can get customers to come through your door, you first have to let them know that you exist.

 

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Getting involved in your community is a great way to start getting the word out about your business.

There are a lot of ways that you can get active in your local area. Whether you want to hold a community barbecue, sponsor an upcoming event or conference, hold a food drive, or put on a concert, there are a number of options that will give people a positive impression of your business.

Develop Your Branding And Marketing Plan

Consistency is important when it comes to branding. The way you present your brand plays a key role in determining how people perceive and interact with your business. Branding involves far more than just a name - it is about creating a complete image for your company.

The way that you brand your business also gives people a sense of the level of customer service that you offer and the quality of the products that you carry. Through branding, you can also precisely target your advertisements so that they connect with the right audience.

Put Careful Thought Into The Design Of Your Interior Space

The right design can go a long way toward helping customers feel comfortable. This not only includes the decorative accessories that you choose for your space but also the way that you display your products and the overall layout of the store. Good interior design for a cannabis dispensary can draw customers in. At the same time, however, bad design can cause them to look elsewhere.

Everything from the colors that you choose for your space to the way that your employees dress and the way that you display your products can affect how people perceive your business. If you create a comfortable, welcoming environment, people will return to your store over and over again, even if there are other options out there.

The design that you choose should connect well with the audience that you are targeting. In order to connect with local customers, you need to start paying attention to the people in your community.

For instance, a dispensary in an upscale area may benefit from creating a high-end feel. Having the employees dress in suits and ties and displaying the products in beautifully lit display cases can create an atmosphere that is similar to a store that sells jewelry. In the right area, this type of setup could be very successful. At the same time, however, if your customers fall into a different demographic, this approach probably won't connect with them, meaning that they will look elsewhere for the products that they need.

To get an idea of just how beneficial interior store design can be, take a look at Jayne in Portland. The lobby creates a welcoming feeling the minute that you step inside. This can largely be attributed to the soft colors and simple, uncluttered design of the space. Adding to the atmosphere are unique touches like rough wood paneling and décor that has a distinctly vintage vibe. Because this dispensary is located in a trendy area, it appeals to the local clientele.

Provide Your Customers With Discounts Or Incentives

Getting people to visit your dispensary is only one part of the equation - you also need to figure out how to get them to come back again. An effective way to do just that is through the use of customer incentives or promotions.

For instance, you can have running promotions that are available all the time. Perhaps you could offer customers a free penny pre-roll if they spend a specific amount of money. Alternatively, you could give them a free battery and charger if they buy a cartridge or you could do a buy-one-get-one-half-off deal for certain products. As long as these deals are good enough, they will definitely keep people coming back.

Another great option is to create a mailing list or texting list that you can use to send out daily promotions to your customers. Each day, all that you have to do is send a message that includes the promotion for that day. This is an excellent way to keep your business fresh in the minds of your customers.

Keep At It

Today, there are more dispensaries than ever, meaning that the competition is quite fierce. In order to get ahead, you need to consistently focus on issues such as social interaction, branding, interior design, and customer incentives. By working to create a positive customer experience, you can develop an excellent reputation for your business.

Without using these techniques, trying to build a solid customer base can be extremely challenging. If you want long-term success, the best option is to focus on capturing repeat business.

 

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